NFL audience

 

NFL marketing is based on leveraging the wealth of data in their fans. They follow their fans in every aspect. For example, they know the players people love, the clubs people love, the games they love to watch, and how people get engaged with the game. The NFL marketing gets to know their fans very well to provide more meaningful messages and relevant experiences during their fan journey. To give the right message to the right people, the NFL focuses on three key demographic sectors to provide each community with the content they want. Their first is youth, the second is the Hispanic or LatinX community, and the third is women. They call this sector the "emerging audience" looking at them as future-proofing fans. To attract their target audience, they always keep their emerging audience in mind to ensure they are giving the right motivation and benefits to all their segments (BloombergQuicktake, 2022).

For example, the commercial they made with Pepsi and Cardi B for the Super Bowl, knowing that many people love her and she is an icon for women's empowerment (Youn, 2019). Also, the fact that Pepsi is a popular worldwide drink. 

Bloomberg Quicktake. (2022). How the NFL Is Delivering Messages to the Next Generation of Fans. Bloomberg. https://www.youtube.com/watch?v=k4qrzu_l6w4

Youn, S. (2019). It's not the red carpet, it's a Super Bowl commercial. ABCNews. https://abcnews.go.com/Business/red-carpet-super-bowl-commercial/story?id=60750382https://www.sportingnews.com/ca/nfl/news/broncos-rams-nickelodeon-nfl-christmas-game/wkdb2prcve74nyda4wstfyxc