NFL and business

 

Nowadays, the world population is involved and attracted by a permanent and constant evolution of technological developments. As a result, visual marketing is being used by different types of businesses to influence people in many ways. For example, through advertising images and social networks. Fashion also affects the NFL sector. New clothing designs generate the constant renewal of sports models, which are launched to produce businesses parallel to the sport itself. Furthermore, introducing women's teams to the NFL has opened up new business opportunities, such as clothing and merchandise. Women's apparel is the fastest-growing business sector in the NFL, having been able to achieve double-digit growth in the last five years (Wagner, 2008)

Wagner, L. I. S. A. (2008, December). MARKETING THE NFL (NATIONAL FOOTBALL LEAGUE) TO WOMEN: SELLING A “MAN’S GAME”. In Presentations of the 29th Annual SW/Texas Regional Meeting of the Popular Culture and American Culture Association: Gender (p. 3). Cambridge Scholars Publishing.