Super Bowl

 

The NFL uses Visual Marketing to attract more viewers and fans. The best-known way is the organization of the Super Blow every year. NFL also has an audience that is not fond of American football. During the halftime of the Super Bowl, the NFL includes a performance of a popular singer. This is an important moment for the artist and the public since it means presenting yourself to one of the largest audiences in the world, so being selected to present you in the Half Time brings with it a great responsibility to reach the expectations of the fans and the public. (Rossi, 2018)

As the Super Bowl is the most watched entertainment in the United States, the hosting city of the Super Bowl decides which artist will be presented. The NFL gives a list of candidates they can choose. This way of creating Visual Marketing is a successful way where the company includes the public who is not related to the American Fut Boll and waits for this moment to see the Super Bowl performance. 

Rossi, J., & J. (2018, September 23). Here’s How the NFL Chooses the Super Bowl Halftime Performers. Sportscasting | Pure Sports. https://www.sportscasting.com/heres-how-the-nfl-chooses-the-super-bowl-halftime-performers/